Greg Lefevre ("le-FAVE") is a veteran journalist with four decades in broadcast journalism. He is now in private practice as a media consultant and media trainer.
Lefevre assists corporations and associations in their presence before the media, with on-camera training, coaching, speech improvement and message development. His clients have included Sempra Energy, The Southern California Gas Company, Oracle, Logitech, Chevron, Amoco, Hewlett-Packard and members of the medical and legal professions. Clients have appeared on 60 Minutes , CNN, CBS, Fox News and in the New York Times.
Clients receive an experienced insider’s view of how the media works, how it relates to the industries it covers and lessons in how to best present to the public. Lefevre takes clients step-by-step through a process of “de-mystifying the media.” Clients receive printed and lecture material, participate in one-on-one video taped interviews, critiques and guidance, and a DVD record of their work for later review. Continuing follow-up is encouraged.
For 17 years Greg Lefevre served as Bureau Chief and Correspondent for CNN's San Francisco Bureau. He supervised newsgathering for CNN in the northwestern United States and reported stories for worldwide broadcast.
Greg covered wars in the Middle East, technology, new media, the internet, the O.J. Simpson case, ice skater Tonya Harding, a dozen Presidential campaigns, the conflict over US Forest policy, the Oakland hills fires, the San Francisco and Los Angeles earthquakes, and forest fires in the west. He filed more than seventy on the scene reports on the 1989 Alaska Oil Spill and dozens of follow ups, the most of any network correspondent.
Lefevre covered the Middle East in three tours, as Pentagon pool reporter during the Iran-Iraq war in 1988, and twice during the Gulf War. He reported live during Scud attacks in Israel and covered Palestinian refugees in Amman, Jordan.
Lefevre created and supervised an instant news bureau in Oklahoma City supervising a staff of 92 covering the April 1995 bombing of the Murrah Federal Building.
Lefevre won a national Emmy award as leader of the CNN team at Oklahoma City. Other awards include three ACE awards, the cable industry's highest honor, for coverage of the Los Angeles Earthquake and the Alaska Oil Spill.
Lefevre joined CNN in 1983 as a Correspondent in San Francisco, and soon promoted to Bureau Chief. He came to CNN from KSEE-TV, Fresno, California, were he was News Director. Lefevre also reported for KDFW-TV, Dallas, Texas, and KFMB-TV, San Diego. In recent years Lefevre served as visiting correspondent for TechTV and KPIX-TV (CBS owned) in San Francisco.
A native of Encino, California, Greg Lefevre holds a Bachelor of Science degree in Telecommunications and Film, Management Sequence from San Diego State University.
Greg Lefevre is past president of several professional journalism societies, past vice president of the Dallas Press Club, past board member of the California Associated Press Broadcasters and the Northern California chapter of the Radio and Television News Directors Association. He appears in several Who's Who publications.
Greg and his wife Deb reside in Cardiff by the Sea in Southern California. They enjoy surfing, golf and baseball.